According to Wikipedia, the “ReGeneration” refers to people of all ages who share a common interest in renewable resources, recycling and other means of sustaining Earth’s natural environment. The prefix ‘Re’ in “Regeneration,” they say, could be interpreted to include environmental practices such as Re-using, Re-cycling, and Re-storing.
Jena Thompson, director of The Conservation Fund’s Go Zero climate initiative (and our first-born sweet pea), wrote from Sundance last weekend that the ReGeneration is “flexing its muscle” at the film festival this year, and that a “more integrated, more sustainable Sundance is emerging.” Here’s a quote from her blog:
“Green is growing – and so is giving back. Festival-goers can join film critics over a martini made with 360 Vodka, the ‘official spirit’ of the Sundance Film festival. The McCormick Distilling Company product is made from locally grown grain, packaged in 85 percent recycled glass with 100 percent recycled labels, and touts a reusable bottle cap that you can ship back for free to the manufacturers so it can be recycled.”
The Conservation Fund was helping festival visitors calculate their carbon footprints and restore native forests via a mobile Go Zero Carbon Kiosk.
Photo: Jena Thompson and Jeremy Meredith, Park City, Utah
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