April 14, 2009

World's Greatest Irony?

This month's Vanity Fair features an advertisement from American Spirit, a tobacco company featuring "100 percent additive-free natural tobacco cigarettes." In other words, organic. Yes, you read that correctly -- no fertilizers or pesticides (at least those prohibited by the USDA's National Organic Program) are used in growing this tobacco -- although, apparently, the nicotine is still somewhat problematic, as there are no fewer than eight (count them, eight!) boxed warnings that the absence of additives in their tobacco products "does NOT mean a safer cigarette."

Yep, they're pretty sure you'll agree: Natural Tastes Better. Oh, and here's a bonus: the advertisement was printed on 30 percent PCW recycled stock.

Crazy.

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